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Yet new research does point out a different dating problem: being confronted with a large number of choices can make it harder to make a good decision.In fact, it can even prevent you from a making a decision in the first place.

To illustrate, consider a popular heuristic that people often employ, the so-called “recognition heuristic.” The recognition heuristic states that “if one of two objects is recognized and the other is not then we should infer that the recognized object has the higher value.” Such a decision rule may sound overly simplistic but various studies have supported its use and effectiveness.

However, an emerging field of research is questioning this traditional view.

Gerd Gigerenzer recently summarized more than a decade of research concerning the role of heuristics in human decision making.

That’s right, research strongly suggests that your mind has decided on the attractiveness of a face before you are even consciously aware of the fact that you have seen one.

In conclusion, when pressured for time and faced with many competing options, “fast and frugal” decision making can (potentially) enhance the quality of our decisions.

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