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Match came in second place with 32 percent of mentions in Report Linker's findings.Match, too, differentiates itself from some of its online competitors by showing where you and another user crossed paths IRL through their "Missed Connections" feature.Among Millennials, that number was even higher, with 70 percent of them revealing they use it.
The Match Group, now independent via a 2015 IPO, dominates the online dating space, acquiring rival Plenty of Fish for 5 million, as well as other buyouts of Meetic, OK Cupid, Yahoo Personals, Our Time, and Tinder.
And, of course, everyone has different motivations for going online — some may just want a hookup whereas others want to find a significant other.
They also discovered that people had varied reasons for going online: 60 percent said it was to find true love, followed by 41 percent who said it was to meet new friends, and 34 percent were looking for hookups.
Technology company Report Linker surveyed 501 online respondents in the U. aged 18 to 64 who mentioned they're singles, widowed, or divorced.
As far as the popularity of dating apps is concerned, those who online date said they belong to 2.4 websites on average.